James Bay fronts the sixth chapter of Balmain's autumn/winter 2018 campaign, joining fellow singer Charlotte Lawrence, American actor Gabriel-Kane Day-Lewis, and models Duckie Thot, Daphne Guinness and Soo-Joo Park for THE BALMAIN BEAT series, photographed by An Le with a video directed by Jake Nava.
Balmain Creative Director Olivier Rousteing shared a first look at the upcoming campaign images on social media, captioned 'JAMES @jamesbaymusic I love U'.